Desired results don’t just happen. Reaching goals takes hard work, focus and keen instincts. Our integrated communications capabilities range from research and strategy to implementation and measurement.
Depending on your target audiences, we identify the most appropriate social vehicle and develop a strategy to engage current audiences and connect with new ones.
Case Studies: Rosecrance
Often the most effective way to reach an audience is through their membership organization or professional society. Identifying influencers and establishing relationships with potential partners adds a new dimension to audience reach.
Case Studies: The Molecularium Project
Whether you need to better understand the perceptions your audiences have about your organization or you want to dig deeper and obtain specific feedback on a service that will help determine your future strategy, the CSG team will work with you to better understand what your audiences think and feel. Through online surveys, interviews with target audiences and focus groups, the CSG team obtains the critical insights you need to develop a smart strategy.
Whether clients look to us to research if a brand revamp is needed, introduce a new brand, or to re-engage their audience with a brand refresh, we’ll take you through our discovery process to help define your brand. We’ll identify the reflections of your brand, andcommunicate them to target audiences.
Whether you are working with association stakeholders, employees or a board of directors, your “members” are imperative to your sustainability. We develop specific communications plans and messaging to increase member engagement. We’ll help you define an engaged member (responds to direct requests, attends more conferences, opens direct mail, etc.) and design and implement a strategy to elevate that engagement.
Case Studies: Alliance for Academic Internal Medicine
Our relationship management team takes communication to the next level, understanding the intricacies of relationship building. Moving your constituents along the continuum of awareness, to understanding, to action takes time, effort and a lot of trust. We work with you to identify and prioritize your audiences and develop a relationship management process to drive engagement. Whether you are an association with the increasing challenge of engaging membership or a dental practice striving to reach referral sources, connecting with your audiences through in person meetings, intimate gatherings and by phone can further develop, maintain and strengthen relationships with key constituents.
Issues Management/Crisis Communications
Our issues management and crisis communication services run the gamut from advising communications efforts surrounding a specific issue and implementing a plan for preventing a crisis to creating and managing a comprehensive crisis communication. Our team’s experience with managing high profile crisis situations for national associations to local nonprofits provides us with the knowledge and skills necessary to effectively manage a variety of crisis situations and ensure your organization takes the required steps to manage the recovery process.
A good spokesperson will react. A great spokesperson will lead. Let us hold your next media training for one or more of your company’s spokespeople, and you’ll immediately see the difference proper training can make.
Our “hands-on,” intensive training sessions will help us finalize our recommendations for your organization’s spokesperson to address a variety of opportunities calling for “expert” media commentary.
Participants will leave each session having learned to:
- Understand the news process and how to meet reporters’ needs
- Apply their rights and responsibilities as a spokesperson
- Deliver effective messages
- Employ skills to control print and broadcast interviews
And now a word from our client...
"The Alliance engaged CSG to assess infrastructure and approach in preparation for launching an unprecedented communications strategy. We liked their assessment so much we asked them to help us build the strategy! CSG’s excellent listening skills, careful use of resources, mastery of political quagmires, and unfailing optimism have taken the Alliance forward by leaps and bounds in the course of a single year. From the concrete – a newly renovated and modernized website – to the ephemeral – a brand identity and message – their work consistently reflects their dedication to quality and the best interests of the client. The Alliance looks forward to continuing to engage its members, share its resources, and build its brand with the help of CSG."
– Sheila T. Costa
Director of Special Projects
Alliance for Academic Internal Medicine