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DISENGAGED AND CONFUSED?
Do your association members understand your brand? Are you delivering a consistent message? If you aren't delivering a consistent message in a recognizable package, your members may be disengaged and confused. In the worst-case scenario, they don't even recognize that the communications, the programs or the advocacy work you spend so much time creating are ultimately coming from your organization.
Learn more about what we are doing to help associations develop and share consistent messages with diverse membership groups and potential members in an article authored by CSG's Candice Warltier that appeared in the Forum Magazine.
Sharing the Impact of Vital Services
Albany Park Community Center (APCC) – one of the largest social service agencies on Chicago’s North Side provides services that meet the needs of community members as they decide their own life path. We are proud to begin a partnership with our new client APCC. We are working to bring awareness to their vital services and have already garnered media coverage with Univision, a media company serving Hispanic and Latino Americans, and other neighborhood outlets.
New Intern Joins Communication Strategies Group
Communication Strategies Group welcomes Payton Blakney as a communication intern. Throughout the internship, Payton will draft communication content, pitch to media, develop digital media outreach for social media, and assist staff with other projects as needed. Payton is a recent graduate from Eastern Illinois University located in Charleston, Ill. She earned a Bachelor of Arts in Public Relations and a minor in advertising. As a student at EIU, Payton was the president of The Agency, a student-run media production firm, fundraising chair for the Public Relations Student Society of America, and a member of Lambda Pi Eta, the National Communication Association’s collegiate honor society. Also, Payton worked as a social media intern for EIU’s Department of Communication Studies. This fall, Payton will return to EIU to begin earning her master’s in strategic communication.
“I am honored to be a member of CSG. I look forward to gaining experience in the industry and learning from experienced communication professionals.”
Communication Strategies Group Welcomes New Hire
Joining Communication Strategies Group as Communications Coordinator is Olivia Zimmermann. Olivia earned her bachelor’s degree from Marquette University in Milwaukee, Wisconsin, in Public Relations, with a minor study in Corporate Communications. There, Olivia gained more than three years of professional public relations, marketing, advertising, and graphic design experience through three other internships. Olivia was in the Public Relations Student Society of America, Milwaukee Chapter as well as Lambda Pi Eta, the National Communication Association’s collegiate honor society.
“I am so excited to be introduced to CSG’s unique client base and pleased to help drive change in their organizations.”
Sharing the Story on Pre-vivorship
We read about fundraising events every day. But what really stands out are the stories behind those events, and demonstrating the impact of donors’ investments. Read how one woman’s story came full circle, as we garnered media attention from our client’s target outlet: http://makeitbetter.net/better-you/hereditary-breast-ovarian-cancer-prevention-options-empowerment/
Restoring Consumer’s Confidence in Hair Restoration
Hair restoration surgery requires specially trained surgeons who are well-versed in the proper techniques. Our new client, the International Society of Hair Restoration Surgery, engaged CSG to target both consumers and their own members, and put an end to the world-wide dangerous practice of unlicensed technicians performing surgery. CSG created an integrated campaign to educate consumers about hair loss treatment and restoration. Coverage in international media outlets including Reader’s Digest and Health News Digest, is driving consumers to the ISHRS website to find a qualified physician member.
We are working with ISHRS on a new consumer friendly website as well. Stay tuned!
At CSG we continue to advise and share our expertise in membership engagement and marketing communications with national associations. To get Alliance for Academic Internal Medicine members excited about a new conference and introduce them to new benefits, we developed the Alliance All Star game, a fun way to encourage members to break from their comfort zone and meet new people, including those from different member organizations. Players completed various activities and then entered to win a number of prizes.
Learn more about how associations are engaging members with gamification in an article authored by CSG’s Candice Warltier that appeared in the Forum Magazine. Click to read article.
Physicians Walking the Walk
With the changing landscape of the media, landing coverage isn’t easy. But the CSG team pulled together a package for the Gaples Institute that enticed WGN-TV to come out and cover healthcare providers learning how to cook so they can practice what they prescribe. Take a look!. Click here