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Sharing the Story on Pre-vivorship
We read about fundraising events every day. But what really stands out are the stories behind those events, and demonstrating the impact of donors’ investments. Read how one woman’s story came full circle, as we garnered media attention from our client’s target outlet: http://makeitbetter.net/better-you/hereditary-breast-ovarian-cancer-prevention-options-empowerment/
Restoring Consumer’s Confidence in Hair Restoration
Hair restoration surgery requires specially trained surgeons who are well-versed in the proper techniques. Our new client, the International Society of Hair Restoration Surgery, engaged CSG to target both consumers and their own members, and put an end to the world-wide dangerous practice of unlicensed technicians performing surgery. CSG created an integrated campaign to educate consumers about hair loss treatment and restoration. Coverage in international media outlets including Reader’s Digest and Health News Digest, is driving consumers to the ISHRS website to find a qualified physician member.
We are working with ISHRS on a new consumer friendly website as well. Stay tuned!
At CSG we continue to advise and share our expertise in membership engagement and marketing communications with national associations. To get Alliance for Academic Internal Medicine members excited about a new conference and introduce them to new benefits, we developed the Alliance All Star game, a fun way to encourage members to break from their comfort zone and meet new people, including those from different member organizations. Players completed various activities and then entered to win a number of prizes.
Learn more about how associations are engaging members with gamification in an article authored by CSG’s Candice Warltier that appeared in the Forum Magazine. Click to read article.
Physicians Walking the Walk
With the changing landscape of the media, landing coverage isn’t easy. But the CSG team pulled together a package for the Gaples Institute that enticed WGN-TV to come out and cover healthcare providers learning how to cook so they can practice what they prescribe. Take a look!. Click here